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Historische Schätze aus Esslingen: Wie ein Comedian einem Esslinger Unternehmen half
Historische Schätze aus EsslingenDie Verantwortlichen im Verlag J. F. Schreiber hatten ein gutes Händchen für clevere Reklame-Gags: In den 1980er Jahren nutzten sie die Popularität eines Münchner Originals für eine gelungene Publicity-Kampagne aus.
Mit Schnauzer, Charme und Nickelbrille: Der Papp-Aufsteller mit den Zügen von Lothar Meggendorfer war ein Werbegag des Verlags J. F. Schreiber.
Michael Saile