'%3e%3cmask%20id='mask0_4499_19938'%20style='mask-type:luminance'%20maskUnits='userSpaceOnUse'%20x='-1'%20y='1'%20width='88'%20height='28'%3e%3cpath%20d='M86.2677%201.86523H-0.34375V28.9784H86.2677V1.86523Z'%20fill='white'/%3e%3c/mask%3e%3cg%20mask='url(%23mask0_4499_19938)'%3e%3cpath%20d='M0.150391%2021.8559H0.469539L2.06527%2020.5146C3.43637%2021.2814%204.97444%2021.7049%206.54682%2021.7486C11.1228%2021.7486%2012.8399%2018.5251%2012.8399%2015.5475C12.8399%2012.0423%2010.1429%2011.0766%207.60766%2010.2361C4.55103%209.21227%202.82493%208.3494%202.82493%206.02904C2.82493%203.9009%204.4701%202.71612%206.27712%202.71612C8.43024%202.71612%2010.1294%204.50446%2011.5902%208.05432H11.9633V2.04102H11.6442L10.6957%203.11849C9.44853%202.5383%208.08997%202.23327%206.71315%202.22432C3.11711%202.22432%200.442569%204.4374%200.442569%207.99621C0.442569%2011.4745%203.20701%2012.3374%205.86357%2013.2808C9.15842%2014.4387%2010.7497%2015.3821%2010.7497%2017.7516C10.7497%2019.4505%209.4506%2021.23%206.84348%2021.23C4.00263%2021.2076%202.11472%2018.7039%200.523479%2015.1183H0.150391V21.8559Z'%20fill='%231C1C1C'/%3e%3cpath%20d='M19.1321%2021.6558C20.8042%2021.6558%2021.9729%2020.7124%2022.8225%2018.9733L22.5033%2018.7587C21.8156%2020.0239%2021.0425%2020.547%2020.2558%2020.547C19.168%2020.547%2018.714%2019.9256%2018.714%2018.3116V9.88849H22.4854V9.05242H18.7455V4.52344L15.9586%205.56067V8.98536L13.4863%209.58444V9.93767H15.9586V18.0791C15.9586%2020.5604%2017.0734%2021.6558%2019.1456%2021.6558'%20fill='%231C1C1C'/%3e%3cpath%20d='M23.5381%2021.3731H38.5695L38.9382%2015.3016L38.5695%2015.2435C36.322%2019.1868%2035.0858%2020.8321%2032.9821%2020.8321H27.3184L38.884%202.87711V2.58203H24.6844L24.2348%208.39415L24.5809%208.44781C26.7071%204.61627%2028.2803%203.08277%2030.1953%203.08277H35.0858L23.5156%2021.078L23.5381%2021.3731Z'%20fill='%231C1C1C'/%3e%3cpath%20d='M48.3769%2013.7422H46.3765V21.3739H43.8008V2.56055H48.7994C52.8042%202.56055%2055.2135%204.49643%2055.2135%207.98818C55.2135%2011.8331%2052.4762%2013.7422%2048.3588%2013.7422H48.3769ZM48.6601%204.82281H46.3585V11.4799H48.4981C51.0739%2011.4799%2052.6111%2010.4159%2052.6111%208.06866C52.6111%205.91369%2051.2625%204.82281%2048.6601%204.82281Z'%20fill='%23E8A901'/%3e%3cpath%20d='M71.3375%2021.3729L71.0362%2019.4952C69.8048%2020.6442%2068.2405%2021.6501%2066.4017%2021.6501C63.9073%2021.6501%2062.6172%2020.1792%2062.6172%2017.832V8.36719H65.0577V17.2329C65.0577%2018.5742%2065.6331%2019.4683%2067.0626%2019.4683C68.3482%2019.4683%2069.6651%2018.6233%2070.843%2017.367V8.36719H73.284V21.3729H71.3375Z'%20fill='%23E8A901'/%3e%3cpath%20d='M80.5298%2021.6551C78.8691%2021.6169%2077.2397%2021.196%2075.7695%2020.4256L76.1246%2018.132C77.4682%2019.0802%2079.0675%2019.6037%2080.7143%2019.6342C82.3863%2019.6342%2083.3752%2019.0083%2083.3752%2017.913C83.3752%2016.7148%2082.6337%2016.2766%2080.2782%2015.7044C77.208%2014.9398%2075.9721%2014.0144%2075.9721%2011.6806C75.9721%209.61058%2077.7251%208.10388%2080.5795%208.10388C82.0602%208.09168%2083.5273%208.38868%2084.8856%208.97572L84.4992%2011.2693C83.2904%2010.5696%2081.9235%2010.1851%2080.5256%2010.1516C79.0419%2010.1516%2078.2779%2010.7238%2078.2779%2011.6493C78.2779%2012.5748%2078.9388%2012.9905%2080.9749%2013.5315C84.2115%2014.3497%2085.6677%2015.2796%2085.6677%2017.7609C85.6677%2020.135%2083.8696%2021.6596%2080.5121%2021.6596'%20fill='%23E8A901'/%3e%3cpath%20d='M57.291%2021.374V2.10016L59.732%201.72461V21.374H57.291Z'%20fill='%23E8A901'/%3e%3cpath%20d='M86.3615%2026.916H-0.25V28.9947H86.3615V26.916Z'%20fill='%23E8A901'/%3e%3c/g%3e%3c/g%3e%3cdefs%3e%3cclipPath%20id='clip0_4499_19938'%3e%3crect%20width='87'%20height='31'%20fill='white'/%3e%3c/clipPath%3e%3c/defs%3e%3c/svg%3e)
'%3e%3cmask%20id='mask0_4499_19937'%20style='mask-type:luminance'%20maskUnits='userSpaceOnUse'%20x='-1'%20y='1'%20width='88'%20height='28'%3e%3cpath%20d='M86.4494%201.86719H-0.162109V28.9804H86.4494V1.86719Z'%20fill='white'/%3e%3c/mask%3e%3cg%20mask='url(%23mask0_4499_19937)'%3e%3cpath%20d='M0.332031%2021.8578H0.65118L2.24691%2020.5166C3.61802%2021.2834%205.15609%2021.7069%206.72846%2021.7505C11.3044%2021.7505%2013.0215%2018.527%2013.0215%2015.5494C13.0215%2012.0443%2010.3245%2011.0786%207.7893%2010.2381C4.73267%209.21423%203.00658%208.35135%203.00658%206.03099C3.00658%203.90285%204.65174%202.71807%206.45876%202.71807C8.61188%202.71807%2010.311%204.50641%2011.7719%208.05627H12.145V2.04297H11.8258L10.8774%203.12045C9.63017%202.54025%208.27161%202.23522%206.89479%202.22627C3.29875%202.22627%200.624209%204.43935%200.624209%207.99816C0.624209%2011.4765%203.38865%2012.3394%206.04521%2013.2827C9.34006%2014.4407%2010.9313%2015.384%2010.9313%2017.7536C10.9313%2019.4525%209.63224%2021.2319%207.02512%2021.2319C4.18427%2021.2095%202.29636%2018.7059%200.70512%2015.1202H0.332031V21.8578Z'%20fill='white'/%3e%3cpath%20d='M19.3137%2021.6558C20.9858%2021.6558%2022.1546%2020.7124%2023.0041%2018.9733L22.685%2018.7587C21.9972%2020.0239%2021.2241%2020.547%2020.4375%2020.547C19.3497%2020.547%2018.8957%2019.9256%2018.8957%2018.3116V9.88849H22.667V9.05242H18.9271V4.52344L16.1402%205.56067V8.98536L13.668%209.58444V9.93767H16.1402V18.0791C16.1402%2020.5604%2017.255%2021.6558%2019.3272%2021.6558'%20fill='white'/%3e%3cpath%20d='M23.7197%2021.375H38.7512L39.1198%2015.3036L38.7512%2015.2455C36.5036%2019.1888%2035.2675%2020.834%2033.1638%2020.834H27.5001L39.0656%202.87906V2.58398H24.866L24.4165%208.39611L24.7626%208.44977C26.8887%204.61823%2028.462%203.08472%2030.3769%203.08472H35.2675L23.6973%2021.0799L23.7197%2021.375Z'%20fill='white'/%3e%3cpath%20d='M48.5585%2013.7422H46.5582V21.3739H43.9824V2.56055H48.981C52.9859%202.56055%2055.3952%204.49643%2055.3952%207.98818C55.3952%2011.8331%2052.6579%2013.7422%2048.5404%2013.7422H48.5585ZM48.8417%204.82281H46.5401V11.4799H48.6798C51.2555%2011.4799%2052.7927%2010.4159%2052.7927%208.06866C52.7927%205.91369%2051.4442%204.82281%2048.8417%204.82281Z'%20fill='%23E8A901'/%3e%3cpath%20d='M71.5191%2021.3729L71.2178%2019.4952C69.9865%2020.6442%2068.4222%2021.6501%2066.5834%2021.6501C64.089%2021.6501%2062.7988%2020.1792%2062.7988%2017.832V8.36719H65.2394V17.2329C65.2394%2018.5742%2065.8148%2019.4683%2067.2443%2019.4683C68.5299%2019.4683%2069.8467%2018.6233%2071.0247%2017.367V8.36719H73.4656V21.3729H71.5191Z'%20fill='%23E8A901'/%3e%3cpath%20d='M80.7114%2021.657C79.0507%2021.6188%2077.4213%2021.1979%2075.9512%2020.4276L76.3063%2018.134C77.6499%2019.0821%2079.2492%2019.6056%2080.8959%2019.6362C82.5679%2019.6362%2083.5568%2019.0103%2083.5568%2017.9149C83.5568%2016.7167%2082.8153%2016.2786%2080.4599%2015.7063C77.3897%2014.9418%2076.1538%2014.0163%2076.1538%2011.6825C76.1538%209.61253%2077.9067%208.10583%2080.7611%208.10583C82.2418%208.09363%2083.7089%208.39063%2085.0672%208.97767L84.6809%2011.2712C83.4721%2010.5715%2082.1051%2010.1871%2080.7073%2010.1535C79.2236%2010.1535%2078.4595%2010.7258%2078.4595%2011.6513C78.4595%2012.5767%2079.1204%2012.9925%2081.1565%2013.5335C84.3932%2014.3516%2085.8494%2015.2816%2085.8494%2017.7629C85.8494%2020.1369%2084.0512%2021.6615%2080.6937%2021.6615'%20fill='%23E8A901'/%3e%3cpath%20d='M57.4727%2021.374V2.10016L59.9136%201.72461V21.374H57.4727Z'%20fill='%23E8A901'/%3e%3cpath%20d='M86.5431%2026.916H-0.0683594V28.9947H86.5431V26.916Z'%20fill='%23E8A901'/%3e%3c/g%3e%3c/g%3e%3cdefs%3e%3cclipPath%20id='clip0_4499_19937'%3e%3crect%20width='87'%20height='31'%20fill='white'/%3e%3c/clipPath%3e%3c/defs%3e%3c/svg%3e)
Neue Imagekampagne: Völlig neuer Ton – warum Berlin plötzlich um Schwaben wirbt
Neue ImagekampagneSparen, Spätzle, Spießigkeit: In Berlin sind die Schwaben ein beliebtes Feindbild. Doch die neue Imagekampagne der Bundeshauptstadt macht damit Schluss.
Für den Einsatz im Südwesten entworfenes Plakat.
Senatsverwaltung Berlin'%3e%3cmask%20id='mask0_4499_19938'%20style='mask-type:luminance'%20maskUnits='userSpaceOnUse'%20x='-1'%20y='1'%20width='88'%20height='28'%3e%3cpath%20d='M86.2677%201.86523H-0.34375V28.9784H86.2677V1.86523Z'%20fill='white'/%3e%3c/mask%3e%3cg%20mask='url(%23mask0_4499_19938)'%3e%3cpath%20d='M0.150391%2021.8559H0.469539L2.06527%2020.5146C3.43637%2021.2814%204.97444%2021.7049%206.54682%2021.7486C11.1228%2021.7486%2012.8399%2018.5251%2012.8399%2015.5475C12.8399%2012.0423%2010.1429%2011.0766%207.60766%2010.2361C4.55103%209.21227%202.82493%208.3494%202.82493%206.02904C2.82493%203.9009%204.4701%202.71612%206.27712%202.71612C8.43024%202.71612%2010.1294%204.50446%2011.5902%208.05432H11.9633V2.04102H11.6442L10.6957%203.11849C9.44853%202.5383%208.08997%202.23327%206.71315%202.22432C3.11711%202.22432%200.442569%204.4374%200.442569%207.99621C0.442569%2011.4745%203.20701%2012.3374%205.86357%2013.2808C9.15842%2014.4387%2010.7497%2015.3821%2010.7497%2017.7516C10.7497%2019.4505%209.4506%2021.23%206.84348%2021.23C4.00263%2021.2076%202.11472%2018.7039%200.523479%2015.1183H0.150391V21.8559Z'%20fill='%231C1C1C'/%3e%3cpath%20d='M19.1321%2021.6558C20.8042%2021.6558%2021.9729%2020.7124%2022.8225%2018.9733L22.5033%2018.7587C21.8156%2020.0239%2021.0425%2020.547%2020.2558%2020.547C19.168%2020.547%2018.714%2019.9256%2018.714%2018.3116V9.88849H22.4854V9.05242H18.7455V4.52344L15.9586%205.56067V8.98536L13.4863%209.58444V9.93767H15.9586V18.0791C15.9586%2020.5604%2017.0734%2021.6558%2019.1456%2021.6558'%20fill='%231C1C1C'/%3e%3cpath%20d='M23.5381%2021.3731H38.5695L38.9382%2015.3016L38.5695%2015.2435C36.322%2019.1868%2035.0858%2020.8321%2032.9821%2020.8321H27.3184L38.884%202.87711V2.58203H24.6844L24.2348%208.39415L24.5809%208.44781C26.7071%204.61627%2028.2803%203.08277%2030.1953%203.08277H35.0858L23.5156%2021.078L23.5381%2021.3731Z'%20fill='%231C1C1C'/%3e%3cpath%20d='M48.3769%2013.7422H46.3765V21.3739H43.8008V2.56055H48.7994C52.8042%202.56055%2055.2135%204.49643%2055.2135%207.98818C55.2135%2011.8331%2052.4762%2013.7422%2048.3588%2013.7422H48.3769ZM48.6601%204.82281H46.3585V11.4799H48.4981C51.0739%2011.4799%2052.6111%2010.4159%2052.6111%208.06866C52.6111%205.91369%2051.2625%204.82281%2048.6601%204.82281Z'%20fill='%23E8A901'/%3e%3cpath%20d='M71.3375%2021.3729L71.0362%2019.4952C69.8048%2020.6442%2068.2405%2021.6501%2066.4017%2021.6501C63.9073%2021.6501%2062.6172%2020.1792%2062.6172%2017.832V8.36719H65.0577V17.2329C65.0577%2018.5742%2065.6331%2019.4683%2067.0626%2019.4683C68.3482%2019.4683%2069.6651%2018.6233%2070.843%2017.367V8.36719H73.284V21.3729H71.3375Z'%20fill='%23E8A901'/%3e%3cpath%20d='M80.5298%2021.6551C78.8691%2021.6169%2077.2397%2021.196%2075.7695%2020.4256L76.1246%2018.132C77.4682%2019.0802%2079.0675%2019.6037%2080.7143%2019.6342C82.3863%2019.6342%2083.3752%2019.0083%2083.3752%2017.913C83.3752%2016.7148%2082.6337%2016.2766%2080.2782%2015.7044C77.208%2014.9398%2075.9721%2014.0144%2075.9721%2011.6806C75.9721%209.61058%2077.7251%208.10388%2080.5795%208.10388C82.0602%208.09168%2083.5273%208.38868%2084.8856%208.97572L84.4992%2011.2693C83.2904%2010.5696%2081.9235%2010.1851%2080.5256%2010.1516C79.0419%2010.1516%2078.2779%2010.7238%2078.2779%2011.6493C78.2779%2012.5748%2078.9388%2012.9905%2080.9749%2013.5315C84.2115%2014.3497%2085.6677%2015.2796%2085.6677%2017.7609C85.6677%2020.135%2083.8696%2021.6596%2080.5121%2021.6596'%20fill='%23E8A901'/%3e%3cpath%20d='M57.291%2021.374V2.10016L59.732%201.72461V21.374H57.291Z'%20fill='%23E8A901'/%3e%3cpath%20d='M86.3615%2026.916H-0.25V28.9947H86.3615V26.916Z'%20fill='%23E8A901'/%3e%3c/g%3e%3c/g%3e%3cdefs%3e%3cclipPath%20id='clip0_4499_19938'%3e%3crect%20width='87'%20height='31'%20fill='white'/%3e%3c/clipPath%3e%3c/defs%3e%3c/svg%3e)
'%3E%3Cmask id='mask0_773_77' style='mask-type:luminance' maskUnits='userSpaceOnUse' x='0' y='0' width='396' height='124'%3E%3Cpath d='M396 0H0V123.965H396V0Z' fill='white'/%3E%3C/mask%3E%3Cg mask='url(%23mask0_773_77)'%3E%3Cpath d='M2.26312 91.4026H3.72231L11.0182 85.2701C17.2871 88.7761 24.3194 90.7123 31.5085 90.9119C52.4304 90.9119 60.2812 76.1736 60.2812 62.5597C60.2812 46.5335 47.9501 42.1183 36.3588 38.2752C22.3835 33.5942 14.4915 29.649 14.4915 19.04C14.4915 9.30979 22.0135 3.89281 30.2754 3.89281C40.1198 3.89281 47.8884 12.0694 54.5678 28.2998H56.2735V0.806152H54.8143L50.4779 5.73253C44.7755 3.07979 38.564 1.68515 32.269 1.64425C15.8274 1.64425 3.599 11.7627 3.599 28.0341C3.599 43.9375 16.2384 47.8827 28.3846 52.1958C43.4491 57.4902 50.7245 61.8033 50.7245 72.6374C50.7245 80.405 44.785 88.5407 32.8649 88.5407C19.8761 88.4384 11.2443 76.9913 3.96894 60.5972H2.26312V91.4026Z' fill='white'/%3E%3Cpath d='M89.0526 90.4839C96.6978 90.4839 102.041 86.1707 105.926 78.2191L104.466 77.2378C101.322 83.0227 97.7871 85.4144 94.1906 85.4144C89.217 85.4144 87.1413 82.573 87.1413 75.1936V36.6821H104.384V32.8595H87.285V12.1523L74.543 16.8947V32.5529L63.2394 35.292V36.907H74.543V74.1306C74.543 85.4757 79.6398 90.4839 89.1142 90.4839' fill='white'/%3E%3Cpath d='M109.195 89.1939H177.921L179.607 61.4344L177.921 61.1686C167.645 79.198 161.993 86.7204 152.375 86.7204H126.479L179.359 4.62768V3.27856H114.436L112.381 29.8524L113.963 30.0977C123.684 12.5794 130.877 5.568 139.633 5.568H161.993L109.092 87.8447L109.195 89.1939Z' fill='white'/%3E%3Cpath d='M222.765 54.3009H213.62V89.1944H201.843V3.177H224.697C243.008 3.177 254.024 12.0281 254.024 27.9929C254.024 45.5726 241.508 54.3009 222.683 54.3009H222.765ZM224.06 13.5204H213.537V43.9576H223.32C235.097 43.9576 242.125 39.0926 242.125 28.3609C242.125 18.508 235.959 13.5204 224.06 13.5204Z' fill='%23E8A901'/%3E%3Cpath d='M327.743 89.1909L326.366 80.6056C320.736 85.8589 313.584 90.4582 305.177 90.4582C293.772 90.4582 287.873 83.7331 287.873 73.0013V29.7268H299.032V70.2622C299.032 76.3945 301.662 80.4828 308.198 80.4828C314.076 80.4828 320.097 76.6194 325.483 70.8753V29.7268H336.643V89.1909H327.743Z' fill='%23E8A901'/%3E%3Cpath d='M369.771 90.4853C362.178 90.3105 354.728 88.3863 348.006 84.864L349.63 74.3774C355.773 78.7124 363.085 81.1059 370.615 81.2457C378.259 81.2457 382.78 78.384 382.78 73.3758C382.78 67.8976 379.39 65.8942 368.621 63.2778C354.584 59.7822 348.933 55.5508 348.933 44.8805C348.933 35.4161 356.947 28.5273 369.998 28.5273C376.768 28.4715 383.476 29.8294 389.686 32.5135L387.92 42.9999C382.393 39.8009 376.143 38.043 369.752 37.8896C362.968 37.8896 359.475 40.5059 359.475 44.7375C359.475 48.9688 362.497 50.8698 371.806 53.3432C386.604 57.0841 393.262 61.3359 393.262 72.6808C393.262 83.5351 385.041 90.5058 369.69 90.5058' fill='%23E8A901'/%3E%3Cpath d='M263.521 89.1942V1.07133L274.681 -0.645752V89.1942H263.521Z' fill='%23E8A901'/%3E%3Cpath d='M396.43 114.532H0.43042V124.036H396.43V114.532Z' fill='%23E8A901'/%3E%3C/g%3E%3C/g%3E%3Cdefs%3E%3CclipPath id='clip0_773_77'%3E%3Crect width='396' height='123.965' fill='white'/%3E%3C/clipPath%3E%3C/defs%3E%3C/svg%3E%0A)
nur
1€
4 Wochen lang testen
(jederzeit kündbar)
Jetzt bestellen
Anschließend für 3,50 € / Woche
Noch unschlüssig? Weitere Angebote
Sie haben bereits ein Abo? Hier einloggen