'%3e%3cmask%20id='mask0_4499_19938'%20style='mask-type:luminance'%20maskUnits='userSpaceOnUse'%20x='-1'%20y='1'%20width='88'%20height='28'%3e%3cpath%20d='M86.2677%201.86523H-0.34375V28.9784H86.2677V1.86523Z'%20fill='white'/%3e%3c/mask%3e%3cg%20mask='url(%23mask0_4499_19938)'%3e%3cpath%20d='M0.150391%2021.8559H0.469539L2.06527%2020.5146C3.43637%2021.2814%204.97444%2021.7049%206.54682%2021.7486C11.1228%2021.7486%2012.8399%2018.5251%2012.8399%2015.5475C12.8399%2012.0423%2010.1429%2011.0766%207.60766%2010.2361C4.55103%209.21227%202.82493%208.3494%202.82493%206.02904C2.82493%203.9009%204.4701%202.71612%206.27712%202.71612C8.43024%202.71612%2010.1294%204.50446%2011.5902%208.05432H11.9633V2.04102H11.6442L10.6957%203.11849C9.44853%202.5383%208.08997%202.23327%206.71315%202.22432C3.11711%202.22432%200.442569%204.4374%200.442569%207.99621C0.442569%2011.4745%203.20701%2012.3374%205.86357%2013.2808C9.15842%2014.4387%2010.7497%2015.3821%2010.7497%2017.7516C10.7497%2019.4505%209.4506%2021.23%206.84348%2021.23C4.00263%2021.2076%202.11472%2018.7039%200.523479%2015.1183H0.150391V21.8559Z'%20fill='%231C1C1C'/%3e%3cpath%20d='M19.1321%2021.6558C20.8042%2021.6558%2021.9729%2020.7124%2022.8225%2018.9733L22.5033%2018.7587C21.8156%2020.0239%2021.0425%2020.547%2020.2558%2020.547C19.168%2020.547%2018.714%2019.9256%2018.714%2018.3116V9.88849H22.4854V9.05242H18.7455V4.52344L15.9586%205.56067V8.98536L13.4863%209.58444V9.93767H15.9586V18.0791C15.9586%2020.5604%2017.0734%2021.6558%2019.1456%2021.6558'%20fill='%231C1C1C'/%3e%3cpath%20d='M23.5381%2021.3731H38.5695L38.9382%2015.3016L38.5695%2015.2435C36.322%2019.1868%2035.0858%2020.8321%2032.9821%2020.8321H27.3184L38.884%202.87711V2.58203H24.6844L24.2348%208.39415L24.5809%208.44781C26.7071%204.61627%2028.2803%203.08277%2030.1953%203.08277H35.0858L23.5156%2021.078L23.5381%2021.3731Z'%20fill='%231C1C1C'/%3e%3cpath%20d='M48.3769%2013.7422H46.3765V21.3739H43.8008V2.56055H48.7994C52.8042%202.56055%2055.2135%204.49643%2055.2135%207.98818C55.2135%2011.8331%2052.4762%2013.7422%2048.3588%2013.7422H48.3769ZM48.6601%204.82281H46.3585V11.4799H48.4981C51.0739%2011.4799%2052.6111%2010.4159%2052.6111%208.06866C52.6111%205.91369%2051.2625%204.82281%2048.6601%204.82281Z'%20fill='%23E8A901'/%3e%3cpath%20d='M71.3375%2021.3729L71.0362%2019.4952C69.8048%2020.6442%2068.2405%2021.6501%2066.4017%2021.6501C63.9073%2021.6501%2062.6172%2020.1792%2062.6172%2017.832V8.36719H65.0577V17.2329C65.0577%2018.5742%2065.6331%2019.4683%2067.0626%2019.4683C68.3482%2019.4683%2069.6651%2018.6233%2070.843%2017.367V8.36719H73.284V21.3729H71.3375Z'%20fill='%23E8A901'/%3e%3cpath%20d='M80.5298%2021.6551C78.8691%2021.6169%2077.2397%2021.196%2075.7695%2020.4256L76.1246%2018.132C77.4682%2019.0802%2079.0675%2019.6037%2080.7143%2019.6342C82.3863%2019.6342%2083.3752%2019.0083%2083.3752%2017.913C83.3752%2016.7148%2082.6337%2016.2766%2080.2782%2015.7044C77.208%2014.9398%2075.9721%2014.0144%2075.9721%2011.6806C75.9721%209.61058%2077.7251%208.10388%2080.5795%208.10388C82.0602%208.09168%2083.5273%208.38868%2084.8856%208.97572L84.4992%2011.2693C83.2904%2010.5696%2081.9235%2010.1851%2080.5256%2010.1516C79.0419%2010.1516%2078.2779%2010.7238%2078.2779%2011.6493C78.2779%2012.5748%2078.9388%2012.9905%2080.9749%2013.5315C84.2115%2014.3497%2085.6677%2015.2796%2085.6677%2017.7609C85.6677%2020.135%2083.8696%2021.6596%2080.5121%2021.6596'%20fill='%23E8A901'/%3e%3cpath%20d='M57.291%2021.374V2.10016L59.732%201.72461V21.374H57.291Z'%20fill='%23E8A901'/%3e%3cpath%20d='M86.3615%2026.916H-0.25V28.9947H86.3615V26.916Z'%20fill='%23E8A901'/%3e%3c/g%3e%3c/g%3e%3cdefs%3e%3cclipPath%20id='clip0_4499_19938'%3e%3crect%20width='87'%20height='31'%20fill='white'/%3e%3c/clipPath%3e%3c/defs%3e%3c/svg%3e)
'%3e%3cmask%20id='mask0_4499_19937'%20style='mask-type:luminance'%20maskUnits='userSpaceOnUse'%20x='-1'%20y='1'%20width='88'%20height='28'%3e%3cpath%20d='M86.4494%201.86719H-0.162109V28.9804H86.4494V1.86719Z'%20fill='white'/%3e%3c/mask%3e%3cg%20mask='url(%23mask0_4499_19937)'%3e%3cpath%20d='M0.332031%2021.8578H0.65118L2.24691%2020.5166C3.61802%2021.2834%205.15609%2021.7069%206.72846%2021.7505C11.3044%2021.7505%2013.0215%2018.527%2013.0215%2015.5494C13.0215%2012.0443%2010.3245%2011.0786%207.7893%2010.2381C4.73267%209.21423%203.00658%208.35135%203.00658%206.03099C3.00658%203.90285%204.65174%202.71807%206.45876%202.71807C8.61188%202.71807%2010.311%204.50641%2011.7719%208.05627H12.145V2.04297H11.8258L10.8774%203.12045C9.63017%202.54025%208.27161%202.23522%206.89479%202.22627C3.29875%202.22627%200.624209%204.43935%200.624209%207.99816C0.624209%2011.4765%203.38865%2012.3394%206.04521%2013.2827C9.34006%2014.4407%2010.9313%2015.384%2010.9313%2017.7536C10.9313%2019.4525%209.63224%2021.2319%207.02512%2021.2319C4.18427%2021.2095%202.29636%2018.7059%200.70512%2015.1202H0.332031V21.8578Z'%20fill='white'/%3e%3cpath%20d='M19.3137%2021.6558C20.9858%2021.6558%2022.1546%2020.7124%2023.0041%2018.9733L22.685%2018.7587C21.9972%2020.0239%2021.2241%2020.547%2020.4375%2020.547C19.3497%2020.547%2018.8957%2019.9256%2018.8957%2018.3116V9.88849H22.667V9.05242H18.9271V4.52344L16.1402%205.56067V8.98536L13.668%209.58444V9.93767H16.1402V18.0791C16.1402%2020.5604%2017.255%2021.6558%2019.3272%2021.6558'%20fill='white'/%3e%3cpath%20d='M23.7197%2021.375H38.7512L39.1198%2015.3036L38.7512%2015.2455C36.5036%2019.1888%2035.2675%2020.834%2033.1638%2020.834H27.5001L39.0656%202.87906V2.58398H24.866L24.4165%208.39611L24.7626%208.44977C26.8887%204.61823%2028.462%203.08472%2030.3769%203.08472H35.2675L23.6973%2021.0799L23.7197%2021.375Z'%20fill='white'/%3e%3cpath%20d='M48.5585%2013.7422H46.5582V21.3739H43.9824V2.56055H48.981C52.9859%202.56055%2055.3952%204.49643%2055.3952%207.98818C55.3952%2011.8331%2052.6579%2013.7422%2048.5404%2013.7422H48.5585ZM48.8417%204.82281H46.5401V11.4799H48.6798C51.2555%2011.4799%2052.7927%2010.4159%2052.7927%208.06866C52.7927%205.91369%2051.4442%204.82281%2048.8417%204.82281Z'%20fill='%23E8A901'/%3e%3cpath%20d='M71.5191%2021.3729L71.2178%2019.4952C69.9865%2020.6442%2068.4222%2021.6501%2066.5834%2021.6501C64.089%2021.6501%2062.7988%2020.1792%2062.7988%2017.832V8.36719H65.2394V17.2329C65.2394%2018.5742%2065.8148%2019.4683%2067.2443%2019.4683C68.5299%2019.4683%2069.8467%2018.6233%2071.0247%2017.367V8.36719H73.4656V21.3729H71.5191Z'%20fill='%23E8A901'/%3e%3cpath%20d='M80.7114%2021.657C79.0507%2021.6188%2077.4213%2021.1979%2075.9512%2020.4276L76.3063%2018.134C77.6499%2019.0821%2079.2492%2019.6056%2080.8959%2019.6362C82.5679%2019.6362%2083.5568%2019.0103%2083.5568%2017.9149C83.5568%2016.7167%2082.8153%2016.2786%2080.4599%2015.7063C77.3897%2014.9418%2076.1538%2014.0163%2076.1538%2011.6825C76.1538%209.61253%2077.9067%208.10583%2080.7611%208.10583C82.2418%208.09363%2083.7089%208.39063%2085.0672%208.97767L84.6809%2011.2712C83.4721%2010.5715%2082.1051%2010.1871%2080.7073%2010.1535C79.2236%2010.1535%2078.4595%2010.7258%2078.4595%2011.6513C78.4595%2012.5767%2079.1204%2012.9925%2081.1565%2013.5335C84.3932%2014.3516%2085.8494%2015.2816%2085.8494%2017.7629C85.8494%2020.1369%2084.0512%2021.6615%2080.6937%2021.6615'%20fill='%23E8A901'/%3e%3cpath%20d='M57.4727%2021.374V2.10016L59.9136%201.72461V21.374H57.4727Z'%20fill='%23E8A901'/%3e%3cpath%20d='M86.5431%2026.916H-0.0683594V28.9947H86.5431V26.916Z'%20fill='%23E8A901'/%3e%3c/g%3e%3c/g%3e%3cdefs%3e%3cclipPath%20id='clip0_4499_19937'%3e%3crect%20width='87'%20height='31'%20fill='white'/%3e%3c/clipPath%3e%3c/defs%3e%3c/svg%3e)
Neue Imagekampagne: Völlig neuer Ton – warum Berlin plötzlich um Schwaben wirbt
Neue ImagekampagneSparen, Spätzle, Spießigkeit: In Berlin sind die Schwaben ein beliebtes Feindbild. Doch die neue Imagekampagne der Bundeshauptstadt macht damit Schluss.
Für den Einsatz im Südwesten entworfenes Plakat.
Senatsverwaltung Berlin