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Amazon, Hackern und Netflix-Guckern zum Trotz: Wie die Riethmüllers mit Osiander den Süden erobern
Amazon, Hackern und Netflix-Guckern zum TrotzLesenswert aus dem StZ-Plus-Archiv: In atemberaubender Geschwindigkeit hat sich der Tübinger Traditionshändler Osiander zur viertgrößten Buchhandelskette in Deutschland entwickelt, aller Krisen und Amazon zum Trotz. Was ist das Erfolgsgeheimnis der illustren Familie?
Christian Riethmüller kam 2002 von Aldi zu Osiander, für etliche Mitarbeiter war das ein Tabubruch. Riethmüller hat die Expansion vorangetrieben und den Service gestärkt. In den Filialen sind neben Büchern auch hochwertige Dekoartikel wichtig, um den Umsatz zu halten.
Lichtgut/Julian Rettig