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Chinesischer Autobauer wächst: Autoexperte: Wenn neben einem Mercedes- auch ein BYD-Schild steht, profitiert die Marke
Chinesischer Autobauer wächstDeutschland gilt als einer der schwierigsten Automärkte der Welt. Der chinesische Hersteller BYD hat eine Strategie gefunden – und nutzt etablierte Händler als „eine Art Vertrauensübersetzer“.
„Die Händler sind für BYD eine Art Vertrauensübersetzer“, sagt Philipp Kranich von der Beratungsfirma rpc. Sich bekannten Autohäusern anzuschließen, helfe dem chinesischen Hersteller auf dem deutschen Markt Fuß zu fassen.
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