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Geschäftszahlen im Vergleich: Mercedes verkauft weniger Autos als BMW – macht aber mehr Gewinn
Geschäftszahlen im VergleichDer Münchener Wettbewerber verkaufte zuletzt viel mehr Autos als Mercedes, liegt bei der Ertragskraft aber deutlich zurück. Und das, obwohl der Stuttgarter Hersteller bei seinen Top-Modellen Federn lassen musste. Ein mögliches Versäumnis erweist sich als Renditetreiber.
Mercedes-Chef Ola Källenius und BMW-Chef Oliver Zipse verfolgen unterschiedliche Strategien.
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