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Marketingprofessor Voeth zur Fußball-EM: „Wir müssen beweisen, dass wir noch gut organisieren können“
Marketingprofessor Voeth zur Fußball-EMMarkus Voeth ist Marketingprofessor an der Uni Hohenheim. In einer repräsentativen Umfrage hat er die Effekte der Fußball-EM ausgewertet. Könnte die EM für Sponsoren, Stuttgart und Deutschland ein Sommermärchen werden?
Markus Voeth beobachtet seit mehr als 20 Jahren auch Marketing-, Image- und Wirtschaftseffekte von Fußball-Großereignissen.
Steven Ritzer