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Mercedes: Zentrale Pfeiler der Strategie sind nicht mehr in der Realität verankert
MercedesMercedes setzt stärker als andere auf Luxusautos, die derzeit aber schlecht laufen. Die Strategie des Konzerns passt derzeit nicht zur Realität auf den Märkten. Verliert sie weiter an Bodenhaftung, darf eine Neuausrichtung kein Tabu sein, meint unser Kommentator.
Mercedes-Chef Ola Källenius und der EQS SUV: Die Geländevariante des Luxus-Elektroautos EQS ist ein Hoffnungsträger für Mercedes.
/Mercedes-Benz AG – Communications