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Neue China-Strategie: Warum Audi in China auf seine vier Ringe verzichtet
Neue China-StrategieAm neuen Audi E5 zeigt sich, wie deutsche Autobauer inzwischen von den Chinesen lernen. Mercedes geht ähnlich vor. Ein notwendiger Schritt, meint Innovationsexperte Stefan Bratzel.
Die berühmten vier Ringe sucht man beim AUDI E5 Sportback vergeblich. Die neue Marke soll den Autobauer in China aus der Absatzkrise führen.
Imago/CFOTO