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„Neues“ Mercedes-Logo: Die Schöpfer des platten Sterns werden spät bestätigt
„Neues“ Mercedes-LogoDas Markenlogo wird zweidimensional – das gab es bei Mercedes-Benz schon einmal, 2007. Der damalige Markenchef ging bald wieder, die Änderung hatte nicht lange Bestand. Heute freut sich der beauftragte Designer über die Rückkehr zu seiner Idee.
Von der Pressesprecherin zur Herrin des Sterns: Mercedes-Marken- und Kommunikationschefin Bettina Fetzer
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