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Werbekrieg der Discounter-Ketten: Aldi ätzt gegen Lidl-Plus – Konkurrent reagiert mit Spott
Werbekrieg der Discounter-KettenLidl hat eine der erfolgreichsten deutschen Apps entwickelt. Jetzt geriert sich Konkurrent Aldi als Anwalt des Verbraucherschutzes. Doch die Kampagne erntet Zustimmung.
Der Konkurrenzkampf zwischen Aldi und Lidl verschärft sich.
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