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Werbekrieg der Discounter-Ketten: Aldi ätzt gegen Lidl-Plus – Konkurrent reagiert mit Spott
Werbekrieg der Discounter-KettenLidl hat eine der erfolgreichsten deutschen Apps entwickelt. Jetzt geriert sich Konkurrent Aldi als Anwalt des Verbraucherschutzes. Doch die Kampagne erntet Zustimmung.
Der Konkurrenzkampf zwischen Aldi und Lidl verschärft sich.
IMAGO/CHROMORANGE (1)