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STZ+STZ+Einkauf via Instagram
Wenn Influencer den Experten-Rat ersetzen

Social Media und KI verändern die Art und Weise, wie vor allem junge Menschen einkaufen. Welche Risiken beim Social-Shopping auftreten.
Von
Harald Czycholl
Stuttgart
Jetzt in der App anhören
This photo taken on October 30, 2025 shows 10-year-old Bianca Navarro lying on the floor as she watches a show on YouTube at her home in western Sydney. Tech giants Meta and TikTok said on October 28 they will obey Australia's under-16 social media ban but warned the landmark laws could prove difficult to enforce. Australia will from December 10 force social media platforms such as Facebook, Instagram and TikTok to remove users under the age of 16. (Photo by David GRAY / AFP)

Verführerisch: Influencer preisen Produkte an, die mit einem Klick verfügbar sind.

AFP/David Grey